Welcome to Watches of Switzerland

Founded in 1924, Watches of Switzerland has been retailing the world’s finest watches for over 90 years.
The Company began trading as a mail-order business under the name G & M Lane on Ludgate Hill, and now has 15 boutiques in leading retail destinations across the UK, including London, Manchester, Glasgow and Cardiff.

In 2014 Watches of Switzerland opened Europe’s largest boutique devoted to luxury watches at 155 Regent Street, London – a feat of both staggering design and horological excellence.

In 2017 Watches of Switzerland went international opening its first boutique at the Wynn in Las Vegas, 
followed by Greene Street in New York's SoHo neighborhood.

In 2019, a third showroom will open in Hudson Yards in New York City,
the largest private real estate development in the history of the United States.

Editorials by Watchonista

Hands-On With The Watches of Switzerland Exclusive Grand Seiko SBGA259 ‘Snowflake’

The classic SBGA259 gets an update for its American debut. This exclusive version gets an upgrade with golden accents set against an incredibly beautiful Snowflake dial.

by Rhonda Riche – It goes without saying, but in case you need a reminder, Americans need to discover Grand Seiko.

 The Japanese watchmaker’s ultimate luxury line, Grand Seiko has long been admired by collectors in Asia and cognoscenti around the world for its incredible attention to details — both technical and aesthetic.

Why We’re Excited About The New Watches of Switzerland SoHo Boutique

Watches of Switzerland has opened the doors of its new boutique in New York’s SoHo with a distinctly cool vibe.

by Hyla Bauer – Watches of Switzerland, the leading retailer of luxury timepieces in the UK, has opened the doors of its new flagship boutique in SoHo. Not surprisingly, the nearly 90-year-old company knows a thing or two about creating opulent yet approachable boutiques, showcasing some of the finest brands in the world…

Announcement: Watches Of Switzerland Partners With Watchonista

Watches Of Switzerland and Watchonista are joining forces to promote watchmaking and the future of watch retail. Learn more.

by Watchonista – Watches Of Switzerland is entering the watch retail business in the United States this month with a bang. The UK’s largest retailer of luxury timepieces is expanding their footprint across the pond. Spearheaded by a new flagship boutique now open in New York’s trendy SoHo neighborhood, the company is also opening the doors of its new boutique at the Wynn in Las Vegas. Today, we’re pleased to announce that Watchonista is partnering with Watches Of Switzerland to communicate the many aspects of the storied retailer’s unique approach to luxury watch retailing in the US.

Brands Available

Jacob & Co.
Patek Philippe
Roger Dubuis
TAG Heuer
Vacheron Constantin

Hot Watches

A selection of watches available at Watches of Switzerland.



Grand Seiko


New York | SoHo

First Watches of Switzerland boutique on Greene Street in SoHo, New York

Watches of Switzerland | New York

The boutique, on Lower Manhattan’s Greene Street, is among boutiques from the world’s biggest luxury brands including Burberry, Prada, Gucci and Louis Vuitton.

The Soho store will not be the only Watches of Switzerland in New York. A second boutique will open in Hudson Yards next year.

Find Us In New York

60 Greene Street
New York City
NY 10012

Opening hours

Mon. – Sat. 10:00 a.m. – 7:00 p.m.
Sun. 12:00 p.m. – 6:00 p.m.

Follow Watches of Switzerland

Website: www.watchesofswitzerland.com
Instagram: @wachesofswitzerland_official
Facebook: facebook.com/WatchesofSwitzerland

Las Vegas | Wynn Hotel

A global authority on Swiss timepieces, Watches of Switzerland boasts an enviable collection of brands at its first U.S. location, exclusively at Wynn.

wynn watches of switzerland1035 1

Luxury timepiece purveyor carrying a range of brands & housed within the Wynn Las Vegas.

Find Us In Las Vegas

Wynn Hotel
3131 S Las Vegas Boulevard
Las Vegas
NV 89109

Opening hours

Mon. – Thu. 10:00 a.m. – 11:00 p.m.
Fri. – Sat. 10:00 a.m. – 12:00 am.
Sun. 10:00 a.m. – 11:00 p.m.

Follow Watches of Switzerland

Website: www.watchesofswitzerland.com
Instagram: @wachesofswitzerland_official
Facebook: facebook.com/WatchesofSwitzerland

Las Vegas Limited Editions

Rolex watches are crafted from the finest raw materials and assembled with scrupulous attention to detail.
Every component is designed, developed and produced to the most exacting standards.

Vacheron Constantin


Roger Dubuis


Watches Of Switzerland Calibre Podcast

In the Calibre Podcast, you'll be able to listen to in-depth discussions on all things horological.
We'll be talking about Swiss timepieces and their fascinating history, undeniable prestige and enduring credibility alongside featuring a plethora of expert guests.