Watches Of Switzerland Partners With Watchonista

Announcement: Watches Of Switzerland Partners With Watchonista

Watches Of Switzerland and Watchonista are joining forces to promote watchmaking and the future of watch retail. Learn more.

By Watchonista

Watches Of Switzerland is entering the watch retail business in the United States this month with a bang. The UK’s largest retailer of luxury timepieces is expanding their footprint across the pond. Spearheaded by a new flagship boutique now open in New York’s trendy SoHo neighborhood, the company is also opening the doors of its new boutique at the Wynn in Las Vegas. Today, we’re pleased to announce that Watchonista is partnering with Watches Of Switzerland to communicate the many aspects of the storied retailer’s unique approach to luxury watch retailing in the US.

Please join us in welcoming Watches of Switzerland to Watchonista!

What does this mean?

Watchonista will have a unique dedicated partner page that will relay the very best of Watches Of Switzerland, its brands, events, and the scenes of their newly launched boutiques in New York City and Las Vegas. Stay tuned to and Watches Of Switzerland’s partner page as we will unveil more in the coming days and weeks!

Watches of Switzerland SoHo store – Downstairs library

Is Watchonista now selling watches?

Since our founding, we’ve been an editorially based web site. Watchonista is not a selling platform. While many other watch sites have entered the world of e-commerce, we stand by our commitment to educate and communicate the best in watchmaking through fresh editorials and social media coverage. We feel that by partnering with key retailers that offer personalized service in physical boutiques, we can help elevate our readers’ retail experiences.

Watches of Switzerland SoHo Store – Omega

Connections to Collectors

Watchonista is produced, edited, and written by a group of people who are passionate about watches, doing what they love best. We share our knowledge and passion with our audience and network of enthusiasts through our online magazine (, social media, and collector’s events. Watchonista was founded by watch collectors and to this day we continue to collaborate with passionate people around the world who love watches.

Watches of Switzerland SoHo Store – Cartier, Patek Philippe, Omega

“Watches of Switzerland is excited to partner with Watchonista to communicate our unique approach to luxury timepiece retail. Watchonista is made up of passionate professionals, who understand our company’s unparalleled commitment to showcasing the best of the best in watches and providing personalized service to our clients.” - Brian Duffy, CEO Watches Of Switzerland

Watches of Switzerland SoHo Store – TAG Heuer and Tudor

Throughout Watchonista’s partnership with Watches Of Switzerland, we will be working hand in hand to provide horological awareness and offer education to both novice and experienced collectors.

Watches of Switzerland SoHo Store – Cartier, Patek Philippe, Omega, Breitling

Editorial Point of View

For Watchonista, it’s important that our objectivity and voice remain true to our values. We will provide original stories and articles, not derivative content, thereby giving true value to our readers and Watches Of Switzerland’s audience.

Watches of Switzerland SoHo Store – Rolex

We’ve always strived to deliver unique editorial content that stays true to our DNA. Our readers enjoy unique daily perspectives on watches and the watchmaking industry that they can’t find anywhere else.

A Meeting of the Minds

“We are delighted to partner with Watches Of Switzerland on the Watchonista platform. We share common values with their team and are excited to share their stories. We believe in partnering with the best retailers in the world in order to deliver a unique experience and perspective to our audiences. Stay tuned as we combine the world of collectors, enthusiasts, and high-end retail into the world of digital” – Alexander Friedman (Co-Founder, Watchonista)

So, what are you waiting for? Hop on over to WATCHES OF SWITZERLAND’s partner page to discover more!

And receive each week a custom selection of articles.

SoHo Meets Japan - The Exclusive Grand Seikos Available At Watches Of Switzerland SoHo

By Josh ShanksEditor-in-Chief
A stylized look at the special Grand Seiko pieces on display at Watches Of Switzerland.
Made with support from Grand Seiko

Hands-On With The Watches of Switzerland Exclusive Grand Seiko SBGA259 ‘Snowflake’

By Rhonda RicheEditor-At-Large
The classic SBGA259 receives an update for its American debut. This exclusive version gets an upgrade with golden accents set against an incredibly beautiful...

Why We’re Excited About The New Watches of Switzerland SoHo Boutique

By Hyla BauerContributor & Special Projects
Watches of Switzerland has opened the doors of its new boutique in New York’s SoHo with a distinctly cool vibe.